The crucial importance of money to customers
Even a cursory glance at the SKF Pricing example shown in Figure 1 illustrates the dramatic impact that is possible as a result of preparing financially quantified value propositions.
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Shareholder Value Added; a major opportunity for marketing
Organisations like Johnson and Johnson, P and G, Shell and the like create shareholder value by having an inspiring vision, clear strategies,, rigorous segment and brand prioritisation, consistent innovation, superior value pro
Needs-Based Market Segmentation, still the bedrock of business success
There is a widely held belief that new media and changing patterns of behaviours have made traditional market segmentation irrelevant. They haven’t, nor will they in future. These are feeble excuses from l