Even a cursory glance at the SKF Pricing example shown in Figure 1 illustrates the dramatic impact that is possible as a result of preparing financially quantified value propositions.
Organisations like Johnson and Johnson, P and G, Shell and the like create shareholder value by having an inspiring vision, clear strategies,, rigorous segment and brand prioritisation, consistent innovation, superior value pro
There is a widely held belief that new media and changing patterns of behaviours have made traditional market segmentation irrelevant. They haven’t, nor will they in future. These are feeble excuses from l