City of London, 22 June, 2020 - The Worshipful Company of Marketors, also known as the Marketors’ Company, has created a free, post-Covid-19 marketing survival guide for struggling charities.
After a commercial lifetime in which I spent many, many hours / days trying to explain to a variety of C-suite colleagues or clients (B2B / SME) about the importance, relevance and absolute criticality of market
Misery, frustration, rage and despair are not attributes we normally associate with Marketors’ Chaplain The Reverend Canon Dr Alison Joyce.
It’s really very simple. There are three big important rules for handling the media during a reputational crisis.
The good news this week is that at long last, from Monday 15 June, churches in England should be open for private prayer. And from Saturday 4 July, there might be a full re-opening!
Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
1. The widely-held belief that marketing is mainly a communications function
The Worshipful Company of Marketors’ Outreach programme is responding to a very predictable increase in future Outreach marketing support requests by the smaller charities that are being “blown off course” by
Many Marketors have worked for agencies, and the great majority have worked with agencies.