Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
1. The widely-held belief that marketing is mainly a communications function
The Worshipful Company of Marketors’ Outreach programme is responding to a very predictable increase in future Outreach marketing support requests by the smaller charities that are being “blown off course” by
Many Marketors have worked for agencies, and the great majority have worked with agencies.
I hope that wherever you are reading this email you are healthy and staying safe in these unprecedented and extremely difficult times.
With the Covid-19 restrictions our 2020 Rededication Service has had to be postponed.
It was less than a year ago when I travelled to Plaisterer’s Hall to join a Prospective New Members evening.
There is extensive literature on the subject of branding and in recent years this has proliferated as the use of branding techniques, primarily developed for consumer products and services in the 19th and 20th centuries, has be