As we pause Livery life for a summer break, I reflect on the year so far. Disruption and change is always uncomfortable but disruption itself is often the catalyst for innovation and new ways of working that produce surprising results. Marketors have embraced digital transformation and we’ve turned adversity into opportunity to increase the fellowship in our community, re-connect with distant members and recruit new members, including our first Corporate Supporters. We’ve achieved this by adapting our mindsets as much as our processes, and through the smart use of technology.
Community is also bound together by shared values, purpose and a common belief. The Company was founded on ‘marketing benefits everyone’ in 1975. Today, in the year that marks the 10th anniversary of the granting of our Royal Charter we proudly stand for the power of marketing to deliver economic and social good. It’s more relevant now than ever and we advocate this positive role for marketers to the rest of our profession, to business and the City and into the wider community. Our give-back into society through charitable outreach, mentoring, educational support and awards, stimulating debate on the role of marketing and much more, is fuelled by our belief and backed by our Livery heritage and the breadth and depth of our members’ marketing skills and expertise.
If you’re a marketer and all of this resonates with you, we’d love to hear from you. Find out more on our membership pages or email email@example.com
Lesley Wilson, Master