Winners of the 2024 Thesis Prize for Academic Excellence

On behalf of the Awards Committee of the WCM, we are delighted to announce the winners of the 2024 Thesis Prize for Academic Excellence.

This annual competition celebrates the very best in contribution to marketing knowledge at Doctoral level and supports the mission of the Worshipful Company that believes in the power of marketing to deliver economic and social good.

Many congratulations to

Dr. Georgina (Georgie) Lack (UniversityofBath and UniversityofStrathclyde),
Craig Bradshaw (UniversityofNorthumbria) and
Dr Junior Oliveira de Almeida (Oxford Brookes Business School)

The thesis topics included better understanding the interplay between dynamic capabilities and SEO, enabling unlearning in sales organisations and child consumption of child created youtube content.

Many congratulations to the winners and their supporting PhD supervisors.

Phil HarrisProfessor Ian Ryder, Professor Sarah Turnbull, Kiran Kapur. Professor John RuddDr Glyn Cartwright.