Dr Johnson’s House

The Marketors Outreach programme has been asked to assist in an Outreach marketing support project for Dr Johnson’s House which is a small Museum in a charming 300-year-old townhouse, nestled amongst a maze of courts and alleys

Time for a change at CMO level?

The recent changes of the Chief Marketing Officer (CMO) role title for Chief Customer Officer, Chief Growth Officer and Chief Commercial Officer have led many people to ask whether marketing needs a rebrand.