Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
1. The widely-held belief that marketing is mainly a communications function
Even a cursory glance at the SKF Pricing example shown in Figure 1 illustrates the dramatic impact that is possible as a result of preparing financially quantified value propositions.
Organisations like Johnson and Johnson, P and G, Shell and the like create shareholder value by having an inspiring vision, clear strategies,, rigorous segment and brand prioritisation, consistent innovation, superior value pro
There is a widely held belief that new media and changing patterns of behaviours have made traditional market segmentation irrelevant. They haven’t, nor will they in future. These are feeble excuses from l
The 14th Marketors’ “Ryder Cup” Livery Fellowship Golf Day took place on Monday 1st July at “The Home of the Ryder Cup”, Verulam Golf Club in St Albans.
One of the more common requests from the “Good Cause” organisations being helped by the Outreach Programme is advice on more effective fund raising activities by “Good Causes”.
For every Outreach project there is a Marketors Outreach volunteer managing it, providing advice and some skills transfer, allowing the “good cause” people to do the marketing work themselves as defined in a previou
One of our four aims as a Livery Company is to promote marketing education and the benefits of the profession of marketing to those in the City, the Livery and beyond.
One of our Liverymen, the Rt Hon Dame Cheryl Gillan MP, PC, is the longest serving Conservative woman MP and recently she has found herself at the heart of current British politics in her role as Acting Co-Chair of the Party&rs
The Marketors Outreach Programme has been asked to provide marketing support to Inside Justice. The Marketors tasked with this project are Edward Fulbrook and Sunila Lobo.
