GDPR won’t kill marketing – it will save it
Much of the narrative about GDPR has focussed on how it restricts what marketers can do, and how bad that will be.
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Master's Blog Two
I have now held two more Business Lectures, and I feel it is about time I wrote a further blog to consolidate and summarise where we have got to in our journey to understand the challenges facing the 2020 CMO.
What is AI, why is it essential, and what does it have to do with marketing?
Do you remember the late 90s, when simple websites hit the market? At the time I tried to convince leaders how these simple sites could transform their business.