Organisations like Johnson and Johnson, P&G, Shell and the like create shareholder value by having an inspiring vision, clear strategies, rigorous segment and brand prioritisation, consistent innovation, superior
This content was selected for the Marketor magazine before the wide-ranging effects of COVID-19 turned the UK’s society and economy on its head with outcomes that are still to be seen.
This month we spoke to Liveryman Phil Andrew, the chief executive of StepChange Debt Charity, the largest specialist provider of free and independent debt advice in the UK, with over 1,500 colleagues supporting 620,000 peo
How does a person with over forty years’ experience in finance who is only a Marketor due to her former clerkship have the arrogance to consider submitting thought leadership on the subject of marketing? Precisely f
As part of the Company’s Outreach programme, Liveryman Mike Bugsgang, has been assisting The Becket Pageant for London steering group with consultancy including the provision of a marketing plan.
One aspect of COVID-19 has been the amount of poor data and misinformation circulating. The signal to noise ratio is not good.
A very lively online debate took place on 2nd June 2020 when Liveryman Omaid Hiwaizi spoke in favour of the motion and Liveryman Ankur Shiv Bhandari spoke against.
At 10.00am on Sunday 12 July, for the first time since lockdown, Marketors’ Chaplain The Reverend Canon Dr Alison Joyce reopened St Bride’s for a public Service of Eucharist.
How does the short history of B2B services brand building help us to understand today’s, and tomorrow’s, brand challenges?
The COVID-19 pandemic and the UK lockdown has hit charities and their clients hard. An example is Sadaka, a Reading-based charity for the homeless, of which I am Chair.
