At the end of June a party of Marketors from three flights met up at the airport in Basle and were soon travelling on together to our destination Rouffach by coach.
This is a review of recent talks in the Museum’s 2019 professional development programme, which is being supported by The Marketors’ Trust.
Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
1. The widely-held belief that marketing is mainly a communications function