We have been working with our partners the University of Greenwich to explore ways we could help their students beyond our existing help with their, Dragon’s Den style, Enterprise Challenge.
I am using the term “science” here somewhat loosely and am well aware of the longstanding debate by scholars about whether marketing is an art or a science.
We enjoyed a lively motion debate with Liveryman Jenny Ashmore, Portfolio NED & Consultant and Liveryman Chloe Webb, Senior Marketing Operations Manager, EMEA, FTI Consulting.
What does an orangutan, cricket, an SD card and The Monument have in common? They all featured in the City Giving Day inter livery quiz in aid of the Lord Mayor’s Appeal.
There are many things which are different this year, but particularly the lack of in-person shared experiences which we are so accustomed to as human beings and on which we rely for fellowship.
Here are ten things that CEOs need to understand about how to make their marketing function contribute more, (and the ten things you should not do!)
Covid has really highlighted why the Travel Industry Needs a Different Business Model – a Message from a Marketor
I started to write this Comment in May 2020, when there were many thousands of people all over the country who were either waiting for illegally retained refunds due on holidays, hotels or flights etc., or else being
It has become increasingly significant to develop B2B social media strategies due to a new democratized communication landscape, where communities and individuals create, share, discuss, and modify content online.
This month we spoke to Liveryman Chloe Webb who, with more than 18 years’ experience in the professional services industry, now leads marketing operations in EMEA at FTI Consulting.
What is today’s fastest growing area of business? E-commerce. Here are some basic facts, a mix of global and US statistics – there are many UK ones in the second reference at the end.