Here are ten things that CEOs need to understand about how to make their marketing function contribute more, (and the ten things you should not do!)
Covid has really highlighted why the Travel Industry Needs a Different Business Model – a Message from a Marketor
I started to write this Comment in May 2020, when there were many thousands of people all over the country who were either waiting for illegally retained refunds due on holidays, hotels or flights etc., or else being
It has become increasingly significant to develop B2B social media strategies due to a new democratized communication landscape, where communities and individuals create, share, discuss, and modify content online.
This month we spoke to Liveryman Chloe Webb who, with more than 18 years’ experience in the professional services industry, now leads marketing operations in EMEA at FTI Consulting.
What is today’s fastest growing area of business? E-commerce. Here are some basic facts, a mix of global and US statistics – there are many UK ones in the second reference at the end.
The Post-Covid-19 CMO in the Digital Age: The need for marketing planning is greater now than it has ever been
Organisations like Johnson and Johnson, P&G, Shell and the like create shareholder value by having an inspiring vision, clear strategies, rigorous segment and brand prioritisation, consistent innovation, superior
How the Marketors’ Outreach programme can challenge marketing within one of the UK’s most respected sources of information
This content was selected for the Marketor magazine before the wide-ranging effects of COVID-19 turned the UK’s society and economy on its head with outcomes that are still to be seen.
This month we spoke to Liveryman Phil Andrew, the chief executive of StepChange Debt Charity, the largest specialist provider of free and independent debt advice in the UK, with over 1,500 colleagues supporting 620,000 peo
How does a person with over forty years’ experience in finance who is only a Marketor due to her former clerkship have the arrogance to consider submitting thought leadership on the subject of marketing? Precisely f
As part of the Company’s Outreach programme, Liveryman Mike Bugsgang, has been assisting The Becket Pageant for London steering group with consultancy including the provision of a marketing plan.