There is a widely held belief that new media and changing patterns of behaviours have made traditional market segmentation irrelevant. They haven’t, nor will they in future. These are feeble excuses from l
The 14th Marketors’ “Ryder Cup” Livery Fellowship Golf Day took place on Monday 1st July at “The Home of the Ryder Cup”, Verulam Golf Club in St Albans.
One of the more common requests from the “Good Cause” organisations being helped by the Outreach Programme is advice on more effective fund raising activities by “Good Causes”.