As part of the Company’s Outreach programme, Liveryman Mike Bugsgang, has been assisting The Becket Pageant for London steering group with consultancy including the provision of a marketing plan.
One aspect of COVID-19 has been the amount of poor data and misinformation circulating. The signal to noise ratio is not good.
A very lively online debate took place on 2nd June 2020 when Liveryman Omaid Hiwaizi spoke in favour of the motion and Liveryman Ankur Shiv Bhandari spoke against.
At 10.00am on Sunday 12 July, for the first time since lockdown, Marketors’ Chaplain The Reverend Canon Dr Alison Joyce reopened St Bride’s for a public Service of Eucharist.
How does the short history of B2B services brand building help us to understand today’s, and tomorrow’s, brand challenges?
The COVID-19 pandemic and the UK lockdown has hit charities and their clients hard. An example is Sadaka, a Reading-based charity for the homeless, of which I am Chair.
City of London, 22 June, 2020 - The Worshipful Company of Marketors, also known as the Marketors’ Company, has created a free, post-Covid-19 marketing survival guide for struggling charities.
After a commercial lifetime in which I spent many, many hours / days trying to explain to a variety of C-suite colleagues or clients (B2B / SME) about the importance, relevance and absolute criticality of market
Misery, frustration, rage and despair are not attributes we normally associate with Marketors’ Chaplain The Reverend Canon Dr Alison Joyce.
It’s really very simple. There are three big important rules for handling the media during a reputational crisis.