Marketors use February 29 to leap into good causes

On Leap Year Day, February 29, the Master, David Pearson, hosted a pro bono business and marketing workshop as part of his Leap Year Outreach Day initiative.

The aim was to provide marketing and business advice to help raise the performance and fundraising efforts of Humanitas, a children’s charity based in Hertfordshire, which works to help poor children in both Romania and in Africa with medical treatments for hydrocephaly, commonly known as water on the brain.

The Master’s Leap Year idea was to take advantage of the extra day in February this year to encourage members of the Company to work for free on Monday 29 February for a worthy charity.  He explains “It is also in line with our Marketors’ theme for 2016 — ‘Marketing for Good is Good Marketing”

As part of the Marketors’ Outreach programme, the Master has been mentoring Sarah Wade, the CEO of Humanitas, which she co-founded with Dr Ramiz Momeni in 2010. At the workshop the Master was joined by Court Assistant Roz Morris, Past Master Peter Goudge, Liveryman Matthew Trowbridge, Liveryman Mark Chapman and Freeman Richard Berg.

The Marketors had lively and thought–provoking discussions with Sarah and Ramiz and with Humanitas Events manager, Genevieve Jones Hernandez, about the work of Humanitas and how its current marketing materials and website portray the organisation and its aims and values.

At the end of the session Sarah, Ramiz and Genevieve thanked the Marketors warmly for our advice and said the workshop had been very valuable for Humanitas in getting expert marketing and business views from outside their organisation. Humanitas and Marketors will meet again later this year to assess progress and further advice if required.

Picture information
Enjoying the winter sun in the Master’s garden between brainstorming and advice sessions on Leap Year Day
Front Row – Left to right: Dr Ramiz Momeni and Sarah Wade, Co-founders Humanitas, Master, David Pearson, Genevieve Jones Hernandez, Humanitas Events Manager, Court Assistant Roz Morris
Back Row – Left to right: Liveryman Mark Chapman, Freeman Richard Berg, Liveryman Matthew Trowbridge, and Past Master , Peter Goudge

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