The Worshipful Company of Marketors is a City Livery Company. Members of the Company are on the way to achieving, or have achieved, mastery and excellence within the Marketing profession.
They draw inspiration from the ancient but enduring values of the “Rules for Life” for Freemen of the City of London. The Company’s membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics. The Master for 2021 is John Farrell.
The Worshipful Company of Marketors is the 90th in the City of London Roll of Livery Companies, which now number 110, with a further Company awaiting the award of livery. The number is likely to grow as new Guilds are being formed wishing to eventually progress to livery status.
32 ‘Modern’ Livery Companies have been created since 1926, reflecting the evolution of new professions, all with a significant role to play in the conduct of modern-day business within the City of London. These newer companies are more able than the older Livery Companies to draw their membership only from within the profession they represent. The Marketors were formed as a Guild in 1975 and celebrated its 40th anniversary in 2015.
A Royal Charter for the Worshipful Company of Marketors was approved at a meeting of the Privy Council held in Windsor on 12 April 2010.There is a close relationship on a personal and professional level between the Worshipful Company of Marketors, the Chartered Institute of Marketing and other marketing organisations, which are all entirely independent.
The Company’s Mission is:
“To be the City Livery Company for leaders in Marketing”
Our personality and values are expressed through our aims and a vibrant programme of supporting activities.
- To actively support the Mayoralty and the City of London Corporation.
- To promote marketing education and the benefits of the profession of marketing to those in the City, the Livery and beyond.
- To give back, both financially and in kind, a contribution to charitable activities and to the development of marketing.
- To foster fellowship among the members.
The values of the Company are influenced by our roots in marketing, the Livery, and the City of London.
- Integrity both personal and in business
- Excellence of the highest standards in marketing and Company activities
- Others as well as self, as in marketing we put the customer first, so as Marketors, we pay attention to the needs and wellbeing of others
- Long-term perspective – honouring the past, celebrating the present, cultivating the future
Who We Are
The Marketors promote Marketing as a force for economic and public benefit, encouraging excellence in marketing education and marketing in practice. Our presence in the City of London means we focus on the need for marketing principles being at the heart of corporate decision-making within the Square Mile and beyond. Like all Livery Companies following a tradition that is centuries old, we support the City of London and the Mayoralty.
The Master’s theme is being reflected in a very full professional and social events programme, as can be seen here. We actively encourage applications for membership from those suitably qualified, both academically and professionally, and we have a great deal to offer all in marketing, whether living in London or not. If you would like to know more please look around this website and learn more about us.
Lord Mayor of The City of London: http://www.cityoflondon.gov.uk
Livery Briefing: http://www.liverycompanies.info/library/livery-briefing/
The Livery Companies of the City of London: http://www.liverycompanies.info/untitled/
City of London’s Livery Committee: http://www.liverycompanies.info
Chartered Institute of Marketing: http://www.cim.co.uk