Marketors give talks at the Museum of Brands as part of The Marketors’ Trust supported Professional Development Programme

We’re delighted that two Marketors are giving talks this Autumn as part of the Museum of Brands Professional Development Programme:

7 Seconds to Nail your Personal Brand

23 September, 18:30pm – 21:00 / £26

7 seconds. That’s all it takes for someone to make an assumption about everything from your economic status to your trustworthiness – and ultimately whether to work with you. WCoM Liveryman Laura Giffard, with Nikki Burton, both from the Perq Studio, will give a fast-paced talk to learn how we can apply our understanding of behavioural economics to build a powerful, authentic and consistent personal brand which will help you grow your business and take the next step in your career.

The Role of Powerful Brands in Creating Shareholder Value

11 November, 18:30pm – 21:00 / £26

Join Liveryman Professor Malcolm McDonald at this evening talk, as he discusses the crucial role of powerful brands in the creation of shareholder value, having taken account of the time value of money, the cost of capital and the risks associated with declared strategies which is the principal measure of commercial success.

For details on how to book please go to the Members’ section of the website.

Other events in the Programme include:

Boost your Public Speaking Skills

16 September, 18:30pm – 21:00 / £45

Join Emma Zangs, Choreographer, Pitch and Movement Coach, as she uses a conscious movement-based method of choreography, yoga, somatic and performance techniques to show individuals how to improve their public speaking and pitch skills to boost their impact in their business and advance their career.

Winning through Laziness: Is Privale Label taking your Business?

14 October 18:30pm – 21:00 / £45

A masterclass led by Tony Durham, Brand and Retail Consultant, will provide an introduction to shopper psychology, behavioural science and the development of claims, with an explanation of how these influence shopper choices in-store.

Digital Marketing Workshop

16 October 18:30 – 21:00 / £45

With the current global spending on digital marketing nearing $100 billion according to a Reuters study, join Daniel Rowles of Target Internet, who will cover what you need to know to take advantage of the digital revolution.

Valuing Creativity

4 November 18:30 – 21:00 / £26

“If we are to produce effective creative work, we need businesses to better understand what we do. Creativity is a big factor in delivering tangible value that should make it a key part of any business. I believe businesses are missing a trick and would be more effective if the power of creativity was understood as essential, rather than a ‘nice to have’.” Join Executive Creative Director MLN & Partners, Martin Lambie-Nairn as he discusses valuing creativity.

The Museum’s Professional Development Programme is supported by The Marketors’ Trust @marketors

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About Us

The Worshipful Company of Marketors is a City Livery Company. Members of the Company are on the way to achieving, or have achieved, mastery and excellence within the Marketing profession.