Case Study: Worshipful Company of Engineers

By Graham Storey Outreach 0 Comments

The Marketors Outreach programme provides free of charge marketing advice to those looking for marketing improvements in good cause organisations. One such good cause is a Trust set up by the Worshipful Company of Engineers which had assets of about £250,000 to promote careers, innovation and excellence in engineering. By the end of 2018, the Trust’s assets were £1.5Million and it was able to distribute £120,000 in the year to help achieve the same objectives. Impressive but how?

Image: Owlstone Medical being presented with their MacRobert Award certificate (following receiving their £50,000 cheque at the Royal Academy of Engineering’s Awards Ceremony) at the Worshipful Company of Engineers’ Awards Ceremony at Plaisterers’ Hall in July.

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Author

Graham Storey

Graham Storey is a Liveryman of the Worshipful Company of Marketors and is currently managing PR activities for the Marketors’ Outreach programme which provides charitable and good cause organisations across the UK with pro bono marketing support in a number of ways, including advice, mentoring, sharing ‘best practice’ and skills transfer to individuals in the “client” organisation. An advocate of life time learning, Graham became a Fellow of the Institute of Direct and Digital Marketing while building an international corporate marketing operation and eight years ago founded Wingfield Marketing, a single source service provider for businesses from startups to long established organisations needing tailored marketing expertise to successfully compete with much larger competitors.

Case Study: Worshipful Company of Engineers