Case Study: Ironbridge Gorge Museum Trust

Over the last four years the Worshipful Company of Marketors, as an Outreach marketing project, has provided support to the Ironbridge Gorge Museum Trust’s Chief Executive with advice about the preparation of the Trust’s new Strategic Plan. Anna Brennand, the Chief Executive, said ‘At a time of significant change for the Trust, working with Glyn Cartwright from the Worshipful Company of Marketors has provided me with invaluable support and professional expertise in developing a new Strategic Plan for the Trust. It has been such a pleasure to have access to an experienced practitioner in Glyn, and through his open and insightful way of working, combined with his constructive challenge to what I proposed, it has enabled me to focus on the right areas and improve the way we work’.

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The Worshipful Company of Marketors is a City Livery Company. Members of the Company are on the way to achieving, or have achieved, mastery and excellence within the Marketing profession.