On Leap Year Day, February 29, the Master, David Pearson, hosted a pro bono business and marketing workshop as part of his Leap Year Outreach Day initiative.
Chairman: Liveryman John Wheen
The Outreach programme is the means by which the Marketors provide charitable and good cause organisations across the UK with free “pro bono” marketing support delivered by Outreach volunteers. These Outreach projects can include helping to define and adapt an organisation’s marketing objectives, advising on all aspects of marketing, sharing ‘best practice’ and enabling skill transfers to individuals in the “client” organisation. Outreach projects can include elements of strategic or tactical marketing planning, communications strategies, advising organisations on their own fundraising activities and creating or evolving a brand identity. No project is ever the same.
Outreach beneficiaries have included registered charities of all kinds, educational establishments, good cause organisations that exist to provide practical help that seems in short supply from elsewhere and even the charitable elements of other Livery Companies. The Marketors’ proven ability and willingness as a Livery Company to provide our marketing expertise and best practice in a well proven, structured way is much appreciated by the recipient organisations, as confirmed by their comments in the project completion document.
The Outreach programme does not compete with fee charging marketing providers. Outreach’s role is to advise and support those good causes, of all sizes, who need professional marketing support while having little or no marketing expertise or budget for marketing.
Outreach volunteers participate by donating their time and their expertise for a project that is pre-defined in writing. Outreach volunteers advise and support the organisation’s people who do the marketing work, as they will need to do when the Outreach project ends. Some Outreach projects can be delivered with as little as ten hours volunteer support, spread by arrangement with the client, over weeks or months. This enables all Marketors, at whatever stage of their marketing careers, to contribute some time as an Outreach programme volunteer to help others. When Outreach volunteers put something back into the wider community, many are surprised by the privileged access that they enjoy as Outreach volunteers which can open doors to some well known charitable causes and some less well known charitable causes operating from historic locations across the UK.
Each year Outreach volunteers provide good causes with thousands of hours of structured Outreach project support. Please help us to do even more by finding out how you can become an Outreach programme volunteer, we call them an Outreach Director. There is a wide variety of good cause organisations across the UK who contact the Outreach programme for help, one could be waiting for a volunteer like you to help them improve their marketing activities. Possibly you already know a local worthy charity or cause that could benefit from improving its marketing with some free advice from the Marketors Outreach programme? The initial contact is firstname.lastname@example.org
Liveryman John Wheen (Chairman)
Richard Bernholt (Secretary)
Philippa Seal (Vice Chair, Consultant Resources)
Graham Storey (Vice Chair, Client Services)