Master's Blog Three - GDPR
Now that the 25th May has come and gone, I really felt I had to mark the event with some commentary on the General Data Protection Regulation (GDPR).
News
Speech by Stefan Fafinski, Master of the Worshipful Company of Information Technologists on the Occasion of the Marketors' Spring Lunch of 19th April 2018
“Oh, good” you must be thinking. Another talk on the General Data Protection Regulation. From an Information Technologist. And a lawyer. Who owns a bound copy, courtesy of the Worshipful Company of World Traders.
GDPR won’t kill marketing – it will save it
Much of the narrative about GDPR has focussed on how it restricts what marketers can do, and how bad that will be.