The Worshipful Company of Marketors is delighted to introduce Alessandro D'Amico, an innovative and dedicated brand manager whose diverse international career and contributions to the marketing profession make him a valued member of our Company.
Career Background
Alessandro's journey in marketing began in his teenage years at his family's small art gallery and furniture store in Italy. This early experience instilled in him a passion for marketing and a deep understanding of customer empathy. His professional career is marked by a series of significant roles and achievements across various countries.
In 2016, Alessandro's career took a pivotal turn when he worked in marketing for De Cecco in New York City, an experience he fondly recalls as the beginning of his American dream. This role allowed him to develop his skills in a vibrant, international setting.
Alessandro's career continued to flourish with roles at Pepe Car in Madrid, where he honed his skills in blogging and digital marketing, and at Unilever, where he worked on the Sunlight brand in Rotterdam and the global strategic development of Axe in London. One of his notable achievements at Unilever was the successful 'Axe Dogecan' activation, which garnered over 1.86 billion organic impressions.
Currently, Alessandro is driving growth at Birra Moretti (Heineken), focusing on the off-trade channel in the UK. His recent projects include a partnership with Secret Escapes and singer-songwriter Jack Savoretti, promoting authentic Italian lifestyle through a compelling content series.
Involvement in the Worshipful Company of Marketors
Alessandro joined the Worshipful Company of Marketors in 2022, inspired by a desire to make a broader impact on his profession. As the Secretary of the Membership Committee, he plays a crucial role in recruiting new members and organizing events. He has also mentored students at Queen Mary University and worked on a business case competition for Cranfield University students, fostering engagement and providing valuable learning experiences.
Insights on Current Marketing Trends
Alessandro is particularly excited about the evolution of Artificial Intelligence (AI) in marketing. He sees AI as a transformative force that will revolutionize everything from processes to creative idea generation. However, he also acknowledges the challenges it poses, such as job displacement, and emphasizes the need for marketers to stay ahead of these changes.
Addressing Marketing Challenges
One of the biggest challenges Alessandro identifies for today's marketers is navigating an extremely competitive global market. He believes that continual innovation, a deep understanding of target audiences, and leveraging data-driven insights are essential strategies for overcoming these challenges. Additionally, focusing on exceptional customer experiences can help brands stand out in a crowded marketplace.
Professional Development and Advice for Aspiring Marketers
To stay updated with the latest developments in marketing, Alessandro engages in on-the-job training, attends industry and sector events, and follows industry leaders like Byron Sharp. He also values conversations with marketers from various backgrounds, which helps him stay informed and inspired.
For aspiring marketers, Alessandro advises defining a clear value proposition, gaining international experience, and considering the benefits of starting a career in a large company. He emphasizes the importance of personal branding and following one's instincts to build a successful career.
Personal Interests
Outside of his professional life, Alessandro enjoys philosophy, art, hiking, travel, and opera. These activities contribute to his creativity and help him think outside the box. Visiting museums, in particular, serves as a source of inspiration, allowing him to connect dots from different fields and infuse his professional work with innovative ideas.
The Worshipful Company of Marketors is proud to feature Alessandro D'Amico as a member whose career, insights, and contributions embody the spirit of our community. We look forward to witnessing his continued impact and growth within the Company and the broader marketing profession.
Liveryman Peter Rees
Chairman Comms & PR Committee