Our autumn/winter programme of online events is below. To book your place, watch out for the emails that are issued for each event. All webinars are free of charge, apart from the virtual walk, for which there is a ticket price of £5.

Upcoming Events

January 2021

Installation of our 2021 Master and Wardens’ team

More details and information on how to book coming in the New Year

March 2021

Life as a Sheriff of the City of London

Hear about life as a Sheriff of the City of London. Hosted by Alderman and Sheriff Professor Michael Mainelli. 18:00 - 19:00.

Watch out for the reminder emails so you can register your place on these calls. If you have an idea for a session that you would like to lead, please contact events@marketors.org.

To access playbacks and presentations of the spring/summer webinars, please log into the Members’ area and click on the ‘webinars’ tab.

Previous Online Events

14/01/20 Panel discussion:18:00 - 19:30
Influencer Marketing – Doing it Right

08/04/20 Liveryman Peter Rees 14:00 - 14.45
Introduction to digital marketing
Access the playback here.

16/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
Using LinkedIn to improve your profile
Playback available for members via the links in Clerk’s Notices

21/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
How to use Twitter (and why it is a critical business tool)
Playback available for members via the links in Clerk’s Notices

28/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
The key ways businesses should use social media
Playback available for members via the links in Clerk’s Notices

07/05/20 Court Assistant Keith Rowland 10.00 - 10.45
Strategic marketing planning as taught to CIM Diploma students
Access the playback here

19/05/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
The state of the marketing profession-- past, present and future
Access the playback here

28/05/20 Liveryman Rhian Pamphilon 13.00 – 14.00
"Unprecedented Times” – Marketing Case Studies from COVID-19 Led by Liveryman Rhian Pamphilon, with insights from Liveryman Raoul Pinnell and Court Assistant Karl Weaver.
Access the playback here.

11/06/20 Liveryman Martin Ashton 18.30 – 19:55
Virtual whisky tasting. Share your experience of your favourite whisky with your fellow Marketor whisky-lovers. Access the playback here.

16/06/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
Six actionable steps to producing financially quantified value propositions
Access the playback here.

23/06/20 Past Master Dr Keith Arundale 10.30 – 11.15
Accessing entrepreneurial finance. This talk will cover venture capital, business angel finance, crowdfunding and corporate VC. Access the playback here.

07/07/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
Market segmentation. Still the bedrock of successful marketing.
Access the playback here.

16/09/20 Liveryman Roz Morris 12.30 - 13.30
How to Look Professional Online Access the playback here.

23/09/20 Kate Harrison, of Savannah Executive Search Group 12.30 - 13.30
Future-proof your career in marketing.
Access the playback here.

05/10/20 Liveryman Omaid Hiwaizi and Guest Speaker James Simpson 14.30 – 15.30
Applying augmented and virtual reality to the brand experience.
Access the playback here.

19/10/20 Lt Col Deborah Taylor 18.00 - 19.00
The work of 151 Regiment, Royal Logistics Corps. Access the playback here.

You can access each audio talk on the Museum’s YouTube channel - https://www.youtube.com/channel/UCfiBvovqV2qg9mzMv5dJBpQ

01/04/2020 – Jo Arden (MullenLowe) – Can Marketing Save Lives?
08/04/2020 – Emma Logan (Public Health England) – Digital Marketing and Behaviour Change
15/04/2020 – Hamish McPharlin (BBC Global News) – Memory Making in Advertising
22/04/2020 – Malcolm MacDonald (The Worshipful Company of Marketors) – Brands and Shareholder Value
29/04/2020 – Rory Sutherland (Ogilvy UK) – A World Without Branding: Why It Would Never Work
06/05/2020 – Tony Durham (Brand & Retail Consultant) – Winning Through Laziness
13/05/2020 – Paul Hitchens (Brand Consultant) – Create the Perfect Brand
20/05/2020 – Martin Lambie-Nairn (MLN & Partners) – Valuing Creativity
27/05/2020 – Deborah Madelaine (Mars) – User Centricity with Mars
03/06/2020 – Madelyn Postman (Leidar) – How to Name Your Brand
10/06/2020 – Angus Wyatt (Channel 4) – LGBT+ Representation in the Media
17/06/2020 – Michael Murdoch (The House) – Brand Storytelling with Story Cube
24/06/2020 – Kelly MacKenzie (White Bear Studio) – Design for Equal

Free downloadable resources relating to brands and marketing can also be found here: https://www.museumofbrands.com/online-resources