Face-to-face Company events in our calendar will not be open for bookings until the coronavirus situation is clearer. We continue to review and adjust our events programme over the next few months.

Meanwhile, we have a programme of Zoom-based webinar talks which you will find below. Marketors can also access the Museum of Brands’ series of marketing talks that is available on its YouTube channel.


Programme of Online Events

08/04/20 Liveryman Peter Rees 14:00 - 14.45
Introduction to digital marketing
Access the playback here.

16/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
Using LinkedIn to improve your profile
Playback available for members via the links in Clerk’s Notices

21/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
How to use Twitter (and why it is a critical business tool)
Playback available for members via the links in Clerk’s Notices

28/04/20 Liveryman Dr Annmarie Hanlon 10:30 - 11:15
The key ways businesses should use social media
Playback available for members via the links in Clerk’s Notices

07/05/20 Court Assistant Keith Rowland 10.00 - 10.45
Strategic marketing planning as taught to CIM Diploma students

11/05/20 Liveryman Rebecca Hill & the Beadle James Hasler 11.00 - 11.45
Planning and facilitating successful virtual meetings and presentations

19/05/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
The state of the marketing profession-- past, present and future
Access the playback here

28/05/20 Liveryman Rhian Pamphilon 13.00 – 14.00

"Unprecedented Times” – Marketing Case Studies from COVID-19 Led by Liveryman Rhian Pamphilon, with insights from Liveryman Raoul Pinnell and Court Assistant Karl Weaver.

Scrutiny on brand values, threats to survival, honouring the needs of their customers – just a few of the issues which marketers have been dealing with through this human-centred crisis.

Rhian, Raoul and Karl will pose a number of questions, observations and case studies, including:

• A good or bad crisis for our most loved brand, the NHS? Raoul shares his views.

• How should brands respond to the COVID-19 crisis, and what do they need to do to succeed in the future? Karl’s perspective on actions needed for brands to navigate the crisis.

• Managing B2B through the crisis – keeping focus on people while mobilising at scale. Rhian shares insights from Accenture’s approach.

There will be time for Q&A and for Marketors to contribute their own experiences and challenges from these “unprecedented times”.

01/06/20 Quizmaster Liveryman Annie Brooks 18.30-20.15
Test your general knowledge with our virtual quiz.
Partners/housemates are welcome to join the call.

11/06/20 Liveryman Martin Ashton 18.30 – 19:55
Virtual whisky tasting.
Share your experience of your favourite whisky with your fellow Marketor whisky-lovers.

16/06/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
Six actionable steps to producing financially quantified value propositions

23/06/20 Past Master Dr Keith Arundale 10.30 – 11.15
Accessing entrepreneurial finance. This talk will cover venture capital, business angel finance, crowdfunding and corporate VC.

07/07/20 Liveryman Professor Malcolm McDonald 14.30 – 15.15
Market segmentation. Still the bedrock of successful marketing.

Watch out for the reminder emails so you can register your place on these calls. If you have an idea for a session that you would like to lead, please contact events@marketors.org.



Museum of Brands Professional Development Programme April – June 2020

Each audio talk will be shared at 10.30am on the appointed date on the Museum’s YouTube channel - https://www.youtube.com/channel/UCfiBvovqV2qg9mzMv5dJBpQ

01/04/2020 – Jo Arden (MullenLowe) – Can Marketing Save Lives?
08/04/2020 – Emma Logan (Public Health England) – Digital Marketing and Behaviour Change
15/04/2020 – Hamish McPharlin (BBC Global News) – Memory Making in Advertising
22/04/2020 – Malcolm MacDonald (The Worshipful Company of Marketors) – Brands and Shareholder Value
29/04/2020 – Rory Sutherland (Ogilvy UK) – A World Without Branding: Why It Would Never Work
06/05/2020 – Tony Durham (Brand & Retail Consultant) – Winning Through Laziness
13/05/2020 – Paul Hitchens (Brand Consultant) – Create the Perfect Brand
20/05/2020 – Martin Lambie-Nairn (MLN & Partners) – Valuing Creativity
27/05/2020 – Deborah Madelaine (Mars) – User Centricity with Mars
03/06/2020 – Madelyn Postman (Leidar) – How to Name Your Brand
10/06/2020 – Angus Wyatt (Channel 4) – LGBT+ Representation in the Media
17/06/2020 – Michael Murdoch (The House) – Brand Storytelling with Story Cube
24/06/2020 – Kelly MacKenzie (White Bear Studio) – Design for Equal

Free downloadable resources relating to brands and marketing can also be found here: https://www.museumofbrands.com/online-resources


May


June

Class of 2016 18.00

04/06/20
Online informal event hosted by PM David Pearson and the Master for those who joined the Company in 2016.

Own the Room workshop

11/06/20
EVENT POSTPONED

Brigantes Breakfast

17/06/20 - York
CANCELLED

Class of 2011 18:00

18/06/20
Online informal event hosted by Past Master Jim Surguy for those who joined the Company in 2011.

Election of Sheriffs

24/06/20 - Guildhall
CANCELLED


July


September

Future Prospective New Members’ Evening

03/09/20
Email membership@marketors.org or complete a Membership Enquiry.

Tri-Livery Digital Media seminar

08/09/20 - Stationers' Hall
Details to follow

Street Art tour of Shoreditch and Whitechapel (guided walk with John Steel)

26/09/20 - Shoreditch and Whitechapel
Details to follow

Election of Lord Mayor

29/09/20 - Guildhall
Details to follow


November

Future Prospective New Members’ Evening

04/11/20
Email membership@marketors.org or complete a Membership Enquiry.

Silent Ceremony

13/11/20 - Guildhall
Details to follow

Lord Mayor’s Show and Lunch at Cote Brasserie

14/11/20 - TBC
Details to follow


December

Communications Industry Carol Service and After Party

14/12/20 - St Bride's
Details to follow