3 October 2024
General Event
We had a great evening with author and marketing guru Mark Earls, plus panel discussion with four livery companies which included entry to the Museum of Brands.
Mark talked about the need to review our traditional approach to tick tock time. He presented an inspiring new approach to how we work, love and live, along with an exclusive preview of his upcoming best seller.
Mark has authored many books about brand behaviour, including "Herd" and "I'll have what she is having", both influencing the latest thinking in behavioural economics. Mark's books have shaped how we think about human behaviour and what drives it. And helped businesses apply new, innovative, marketing strategies and brands , using these insights.
There was a lively panel debate, led by the Professor Ian Ryder, a lecturer at the University of Cranfield Business school and a Past Master of The Worshipful Company of Marketors, He talked to three other Livery Masters, including The Master of The Management Consutants, The Entrepreneurs and The Insurers, to explore the impact of technology on the way we work, love and live our lives.
