The Worshipful Company of Marketors is the City of London livery company for senior people in the marketing profession. Like all livery companies we promote excellence in our area of expertise: we support the Lord Mayor and the City; we undertake charitable giving and outreach work; and we promote fellowship and discussion amongst members.

The Company’s membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics. The Master for 2013/2014 is Sally Muggeridge whose theme for the year is Great Brands make Britain Great. She says:

“Brands influence the way we do business in almost every sphere of a consumer society. Many brands we use today have been around for over 100 years and still maintain a highly loyal following. Other brands, some with global recognition, reached their zenith and have since declined or disappeared. Strong branding supported by heavy advertising is no guarantee of long term success – a brand has to be constantly regenerated, kept fit for changing technologies, changing competition and changing customer tastes and method of purchase.

“Brands today extend far beyond consumer products – they now embrace how and where we shop and the places we visit. But the essence remains that a brand in 2013 still provides a measure of recognition and quality or price reassurance. Growth in the UK economy is likely to be driven by the resurgence of strong brands, some new, some revitalised, all meeting identified consumer needs.”

The Marketors promote Marketing as a force for economic and public benefit, encouraging excellence in marketing education and marketing in practice. Our presence in the City of London means we focus on the need for marketing principles being at the heart of Corporate decision making within the Square Mile and beyond. Like all livery companies following a tradition that is centuries old, we support the City of London and the Mayoralty.

“My Master’s theme will be reflected in a very full professional and social events programme as can be seen on this website. We actively encourage applications for membership from those suitably qualified both academically and professionally and we have a great deal to offer all in marketing, whether living in London or not. If you would like to know more please look around this website and learn more about us.”

Better still contact me [Email: master #AT# marketors.org - replace #AT# with @]!

Sally Muggeridge
FCIM FIoD
Chartered Marketer

Master Marketor