21ST CENTURY MARKETING
Cambridge Judge Business School - Cambridge, 7th September 2018
For this conference "21st Century Marketing" Master Richard Christou, the Worshipful Company of Marketors, Cambridge Judge Business School and Fujitsu put together a team of leading academics, technologists and marketing practitioners who examined the possibilities generated by the new developments in information and communications technology (ICT) and suggested how marketers can make best use of them. This was a unique opportunity to hear about the future of marketing from some of the people who are already helping to shape it.
The new developments in ICT are having a profound effect on societies and cultures across the globe, and the rate of change will continue to accelerate. One thing is certain; turning back is now not possible. We have built and are building our global society on ICT, and will continue to do so.
There is no doubt the right use of ICT can deliver immeasurable benefits. However, technologists can only deliver us the tools. We must decide how to use them. Marketers, in particular, must come to grips with and understand the new technology, or they will become increasingly unable to communicate with their customers, and increasingly irrelevant in the marketplace. Thus, in his year as Master of the Worshipful Company of Marketors, Richard wanted to examine the way in which these developments will affect the profession of marketing.
A permanent record of the conference was taken on video and you can view the full recording of each of the lectures, by clicking on the links as indicated below.
WELCOME AND INTRODUCTION:
Richard Christou, Master, Worshipful Company of Marketors
SESSION ONE: A look ahead to 2030 - how technology might change the world.
Duncan Tait, Senior Executive Vice President, Fujitsu Limited.
SESSION TWO: Frugal Innovation: New ways to go to Market.
Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge
SESSION THREE: The Power of visual data
Shasha Lu, University Lecturer in Marketing at Judge Business School, University of Cambridge
SESSION FOUR: Transforming the marketing function to meet new challenges
Kieron Matthews, CEO, Flock Associates Limited.
SESSION FIVE: How technology is changing the world of the CTO and the CMO
Conway Cosi, Senior Vice President, Fujitsu Europe, Middle East, India and Africa.
Richard Christou and Jaideep Prabhu