Welcome to the Worshipful Company of Marketors
Master Marketor Dr Trevor Brignall welcomes you to his year as the Master of the Company under his theme "Giving and Growing".
"It is a tremendous honour and privilege for me to be elected as Master Marketor, and I am thoroughly looking forward to the year ahead. My theme for the year is ‘Giving and Growing’. Covid shone a spotlight on social responsibility and the speed of technological transformation.
For Marketors, this spotlight on social responsibility isn’t new. Our founding principle that ‘Marketing Benefits Everyone’ has been reinterpreted over the years, ensuring it remains relevant to the times. The recent positioning in 2020, by Past Master Lesley Wilson, states that “We believe in the power of marketing to deliver economic and social good”. This recognises the wider issues we and firms in our industry would face.
Step forward to today and Environmental, Social and Governance matters are high on the Agenda of global firms, and of the Lord Mayor. The Social dimension is the Lord Mayor’s Theme for his Year, centring on how an organisation delivers in the areas of diversity, mental health and for deprived communities.
These themes are also a top priority for top firms in our industry – including our Corporate Supporters. Inclusion and Diversity is a main board global priority at Accenture, S4 Capital and Hambro. As Marketors we’ve made a good start by partnering with Accenture and S4 Capital on their projects.
My desire for 2022 is that, as a Company, we consider how we can deliver more economic and social good, under this heading of Giving and Growing.
We are hoping to hold in-person events at the earliest opportunity including a Common Hall, enabling members to learn more about the Company’s recent activities, plans and to ask any questions you have.
Among a wide and exciting range of events planned for the year there are two in June: Her Majesty’s Platinum Jubilee, in which we will participate, and the Election of Sheriffs for the City of London, at which Past Master Andrew Marsden will be standing.
My wife, Carole, and I wish everyone the best for 2022, and look forward to seeing you in-person at our events!"
Dr. Trevor Brignall, Master