David Elmer - Middle Warden

Freeman 2018 Liveryman 2018
Email: middlewarden@marketors.org

Following a 50-year career in the FMCG business in both marketing and CEO roles, David is stepping back from full time employment to focus his time on the Marketors and some consulting projects.

After reading Chemistry at Oxford, David began his marketing career at Spillers Foods working on petfood and in 1977 joined BirdsEye Foods to work initially on ready meals and then across other sectors of their portfolio. In 1985 he was transferred to Walls Ice Cream where he refocused the impulse business onto more adult products and on building key brands, culminating in the development of Magnum.

Moving to Unilever’s head office in 1990, he was the SVP responsible for developing the food business in the Latin American and South Asia regions travelling extensively across both regions. He then moved to Latin America where he worked for 21 years, latterly as the regional director of Del Monte Foods, living in Venezuela, Argentina and Mexico and developing a taste for all things Latino before returning to the UK at the end of 2016.

Since 2017 he has been Chairman of Capsicana Ltd., a challenger brand in the Latin American Food sector, helping you create meals at home with a Sensational Fresh Latin Vibe, and he has just negotiated its sale to a multinational food company.

He has extensive experience in the consumer products industry primarily in food and drink, with in depth knowledge of the South Asia and Latin American Regions where he worked for 21 years.

David is a Fellow of the IOD and RSA and a member of the Marketing Society and a Marshall Goldsmith Stakeholder Centered Coach.

David joined the Marketors in 2018 and became a Court Assistant in 2021 and Treasurer in 2023. He has served as Chair of the Livery Committee, Vice Chair (Army) of the AFCC and a member of the Education & Knowledge Development Committee.

He is married to Jane with two daughters and four grandchildren.

Interests include strategic marketing, branding, innovation and start-ups. In his spare time, he enjoys playing tennis, scuba diving, drinking wine and going to the theatre and opera.