The recent changes of the Chief Marketing Officer (CMO) role title for Chief Customer Officer, Chief Growth Officer and Chief Commercial Officer have led many people to ask whether marketing needs a rebrand.
Private equity is just that: “private”.
Which apple do you think has changed the world the most? Was it the apple from the tree of knowledge with which Eve tempted Adam in the Garden of Eden?
Ten Crucial questions Boards are asking their marketing colleagues and the answers they should be giving
There are ten questions Directors are now asking their senior marketing colleague. The answers, set out here, will ensure that marketers gain the respect in the boardroom that they deserve.
At the beginning of our global pandemic Professor Bodhisattva Chattopadhyay from the University of Oslo published a video on Youtube in which he argued that science fiction fans are rarely surprised by anything, since they have
I am using the term “science” here somewhat loosely and am well aware of the longstanding debate by scholars about whether marketing is an art or a science.
Here are ten things that CEOs need to understand about how to make their marketing function contribute more, (and the ten things you should not do!)
Covid has really highlighted why the Travel Industry Needs a Different Business Model – a Message from a Marketor
I started to write this Comment in May 2020, when there were many thousands of people all over the country who were either waiting for illegally retained refunds due on holidays, hotels or flights etc., or else being
It has become increasingly significant to develop B2B social media strategies due to a new democratized communication landscape, where communities and individuals create, share, discuss, and modify content online.