At the beginning of our global pandemic Professor Bodhisattva Chattopadhyay from the University of Oslo published a video on Youtube in which he argued that science fiction fans are rarely surprised by anything, since they have
I am using the term “science” here somewhat loosely and am well aware of the longstanding debate by scholars about whether marketing is an art or a science.
Here are ten things that CEOs need to understand about how to make their marketing function contribute more, (and the ten things you should not do!)
Covid has really highlighted why the Travel Industry Needs a Different Business Model – a Message from a Marketor
I started to write this Comment in May 2020, when there were many thousands of people all over the country who were either waiting for illegally retained refunds due on holidays, hotels or flights etc., or else being
It has become increasingly significant to develop B2B social media strategies due to a new democratized communication landscape, where communities and individuals create, share, discuss, and modify content online.
What is today’s fastest growing area of business? E-commerce. Here are some basic facts, a mix of global and US statistics – there are many UK ones in the second reference at the end.
The Post-Covid-19 CMO in the Digital Age: The need for marketing planning is greater now than it has ever been
Organisations like Johnson and Johnson, P&G, Shell and the like create shareholder value by having an inspiring vision, clear strategies, rigorous segment and brand prioritisation, consistent innovation, superior
How does a person with over forty years’ experience in finance who is only a Marketor due to her former clerkship have the arrogance to consider submitting thought leadership on the subject of marketing? Precisely f
One aspect of COVID-19 has been the amount of poor data and misinformation circulating. The signal to noise ratio is not good.