How does the short history of B2B services brand building help us to understand today’s, and tomorrow’s, brand challenges?
The COVID-19 pandemic and the UK lockdown has hit charities and their clients hard. An example is Sadaka, a Reading-based charity for the homeless, of which I am Chair.
After a commercial lifetime in which I spent many, many hours / days trying to explain to a variety of C-suite colleagues or clients (B2B / SME) about the importance, relevance and absolute criticality of market
It’s really very simple. There are three big important rules for handling the media during a reputational crisis.
Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
Many Marketors have worked for agencies, and the great majority have worked with agencies.
I hope that wherever you are reading this email you are healthy and staying safe in these unprecedented and extremely difficult times.
There is extensive literature on the subject of branding and in recent years this has proliferated as the use of branding techniques, primarily developed for consumer products and services in the 19th and 20th centuries, has be
What is it we miss most while being in lockdown ? The company of others...? Or has social distancing led to a change in behaviour where we are finding new ways to socialise on Zoom or WhatsApp?