News

The fourth business lecture (The 2020 CMO – Leading Business Transformation) was given by Karl Weaver and Ruth Saunders.

Now that the 25^th May has come and gone, I really felt I had to mark the event with some commentary on the General Data Protection Regulation (GDPR).

“Oh, good” you must be thinking. Another talk on the General Data Protection Regulation. From an Information Technologist. And a lawyer. Who owns a bound copy, courtesy of the Worshipful Company of World Traders.

Much of the narrative about GDPR has focussed on how it restricts what marketers can do, and how bad that will be.

I have now held two more Business Lectures, and I feel it is about time I wrote a further blog to consolidate and summarise where we have got to in our journey to understand the challenges facing the 2020 CMO.

Do you remember the late 90s, when simple websites hit the market? At the time I tried to convince leaders how these simple sites could transform their business.

During my first month as Master, I have attended lunches, dinners and lectures, but what has most impressed me is that I am not alone in considering the impact of new technology on the various professions that are covered by th

To all those of us from a marketing background this should be obvious – but how many of our community could answer the question in a compelling way that was unable to be reasonably challenged by those who disbelieve the t

Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:

1. The widely-held belief that marketing is mainly a communications function