The Worshipful Company of Marketors announces a major new giving initiative: The Marketors’ Charity Marketing Grants Programme

To inspire and enable smaller charities to run marketing campaigns that will have a real impact in support of their cause.

City of London, Tuesday 21st Sept, 2021 - The Worshipful Company of Marketors has announced the launch of a major new giving initative, the 2021-2 Charity Marketing Grants Programme. This programme, which is being financed by The Marketors Trust, has been founded to inspire and enable smaller charities to create marketing campaigns that will have a real impact in support of their cause, providing vital funding as well as professional marketing advice and support from the Marketors’ Outreach team for the development and running of their campaigns.

The Grants Scheme is open to all independent UK charities with an annual income of between £10,000 to £100,000 who are registered with The Charity Commission for England and Wales. Applications close on 10 January 2022, with the winning charities set to be announced in Spring 2022.

John Farrell, the Master Marketor, said: “The Grants Scheme is such an opportunity for smaller charities to boost their marketing efforts and achieve wider publicity, particularly when it comes to fundraising and volunteer recruitment. This scheme is vital in helping these charities raise awareness of their activities and increase donations, which can help support and maintain their charitable efforts on a long-term basis.”

Five charities will be selected to benefit from a total fund of £20,000, with a top grant of £10,000 and four grants of £2,500 to be allocated by the judging panel. Shortlisted charities will be invited to send two representatives to meet the panel in Central London, where they will have the chance to personally present their proposals. The panel will comprise the immediate past Chairman of The Marketors’ Trust, the Chairman of the Marketors’ Outreach Committee and three other panel members.

John Hooper CBE, Chairman of the Judging Panel, stated: “The panel will be looking for campaigns that show real imagination and passion. The successful charities will also have to convince us that their campaigns are likely to deliver successfully against their campaign objectives. No charity will be disadvantaged solely on the basis of its aims or objectives – we’re looking for all-round commitment to good causes and social giving, with a strong marketing strategy to match.”

To find out more or to submit and application please visit our  Marketors’ Charity Marketing Grants Programme page

About The Marketors

The Worshipful Company of Marketors (‘The Marketors’) is a City livery company that promotes marketing as a force for economic and public benefit by encouraging excellence in its education and practice. Promoting the view that marketing is a strategic function of the board, the Company advocates that marketing benefits everyone and promotes the profession through charity work, supporting start-ups and educational establishments, and its own mentoring, educational awards and bursary programmes.

The Marketors holds traditional values and delivers them in a modern context by offering guidance in the form of research leadership and promoting discussion and debate between members, other livery companies, the wider marketing profession, government and the City.

Ranked 90th in order of precedence of livery companies, The Marketors was established in 1975 and become a livery company in 1977. Its membership is drawn from senior marketing professionals, marketing services experts and marketing academics and numbers over 350.

The Marketors is one of the most active liveries for social and business events, offering its members a wide variety of networking occasions and opportunities to give back to the community. The livery supports the city of London and its mayoralty and was incorporated by Royal Charter in 2010.

About The Marketors’ Trust

The Marketors’ Trust is an independent charity (Reg no 272339), although has strong direct links with the Marketors Company. It is governed by a Board of Trustees and its charitable giving is directed towards supporting excellence in marketing education and professional development, marketing industry bodies, the Mayoralty and City of London and charitable initiatives generally, especially with a marketing focus. 

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