(A tour de force as the) prospective new member’s evening storms into the online space

It was less than a year ago when I travelled to Plaisterer’s Hall to join a Prospective New Members evening. I was warmly welcomed by Keith Rowland (Head of the Membership Committee), the Clerk and Court members, happily recognised some familiar faces from my sector and – over a glass or two of wine - met a startling range of fascinating people from across the marketing spectrum. To be honest, I wasn’t sure that such an informative and enjoyable event could translate into the digital space. But 19th May was a multi-media tour de force by the trio of Keith, John and Lesley. 

The spirit of the Company was beautifully captured with Keith’s fast-paced visual tour with over 20 images of formal, educational and social events, our successful Pro Bono projects and our affiliations to City institutions and the armed forces.  The grandeur, the good work and the fun appeared in equal measure.

The resonant and authoritative voice of the Clerk – against an impressive back drop of the Royal Charter - led us through the mystery and history of the Livery Companies. As always, his insights into the City’s past and how it shaped modern commerce were captivating.

Then the Master’s impassioned portrayal of the “utterly unique membership” practically leapt out of the screen. She connected the four pillars of City, Craft, Charity and Company to show what prospective members can expect to both give and receive from joining. The video describing the Master’s badge was insightful and inspirational.    

Keith rounded things off by describing the application process and I am sure that we will see many new members join following this outstanding digital performance. We might not have had wine together, but we certainly experienced the “wow” factor. And all in a tightly stage-managed hour – including time for questions.

Around 20 people signed up for the event and 15 joined us and remained throughout the session. They represented marketing leaders from cutting-edge creative and communications agencies and the banking, insurance, automotive, health, social care, not-for-profit, academic, technology and telecoms sectors. 

As before, there was a LinkedIn advertising campaign to encourage prospective members to attend. But we know that all Marketors have a powerful role to play in nudging suitable contacts to dip their toe into our world. Please share posts about future prospective new member events on your social media accounts. And encourage people to get in touch with Keith.

Kim Tasso, admitted as a Freeman in October 2019. Member of the PR and Communications Committee.

 

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