2022 Webinar Content & Replays

To support his theme of "Giving and Growing" the Master Trevor Brignall has developed an excellent programme of in person and online events. All online events will be recorded and added to this page 2022 Webinars page.

Please note these resources are for the exclusive use of members of the Marketors and should not be shared with people who are not members.

The Metaverse - What does it mean for business?

In this exclusive event held on the 16th February 2022 our Honorary Liveryman Alderman Professor Michael Mainelli gave his unique perspective as he discussed whether the Metaverse is a Marketor’s dream or their worst nightmare.

Chaired by Liveryman Roz Morris, this talk and discussion explored the implications for marketing, in particular the challenge to concepts of space and distance. For Marketors, the Metaverse could be their best dream and their worst nightmare – worlds where you can monitor everything, have the customer data, and completely control their environment, while at the same time a space where security and control are highly uncertain.