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'Optimism Offers Opportunity' Master Marketor's theme

The Worshipful Company of Marketors
is growing innovating leadingreinventing Marketing in the City of London and beyond.

The Worshipful Company of Marketors is the 90th in the City of London Roll of Livery Companies, which now number 110, with a further Company awaiting the award of livery. The number is likely to grow as new Guilds are being formed wishing to eventually progress to livery status. 32 ‘Modern’ Livery Companies have been created since 1926, reflecting the evolution of new professions, all with a significant role to play in the conduct of modern-day business within the City of London. These newer companies are more able than the older Livery Companies to draw their membership only from within the profession they represent. The Marketors was formed as a Guild in 1975 and we celebrated our 40th anniversary in 2015. A Royal Charter for the Worshipful Company of Marketors was approved at a meeting of the Privy Council held in Windsor on 12th April 2010.There is a close relationship on a personal and professional level between the Worshipful Company of Marketors, the Chartered Institute of Marketing and other marketing organisations, which are all entirely independent. Read more about our history.

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Welcome From The Master Of The Company, Andrew Cross

“It’s an enormous honour and privilege to be elected Master of the Marketors’ Company for 2019 and I intend the year to be as memorable as possible.

I am offering a varied programme of traditional, business and social events that, I sincerely hope, will appeal to everyone. I believe that Marketing is all about creating opportunities. The best mindset for creative endeavour is one of excitement and, above all, optimism.

With this in mind I chose the theme of my year to be “Optimism Offers Opportunity”. Optimism is believing that solutions will be found and opportunities will result. I firmly believe that this represents the attitude we should adopt as we look to the future uncertainties of 2019 and immediately beyond. A positive approach to the challenges ahead of us will certainly help us in achieving our goals, both national and personal.

In my year as Master Marketor, I intend to use this approach within both the company and the industry sector, maximizing on the opportunities ahead of us.

I plan to engage more with our “out of town” membership by visiting various parts of the country and holding Marketor evenings away from the City of London.

I have introduced the “Marketor Scholar” scheme to provide our Award winners with support and opportunities to assist in shaping their careers, including participation in our very active mentoring programme to help guide them on to next stages.

Our Outreach initiative and Mentor programme are doing excellent work and have achieved a strong profile within the City and industry sector. I plan to see that these continue to be supported wholeheartedly. By the same token The Marketors Trust continues with its superb work and I will be looking to raise its profile during the year and increasing member participation.

More so, I am keen to see our Membership staying actively engaged with the Company and benefitting from resources available.

My wife Carol, now Master’s Lady, and I look forward to meeting as many of our fellow Marketors as possible during the year."

The Immediate Past Master's Consort, Tasoulla Christou, composed an Anthem (Psalm 150: Praise ye the Lord), for choir, organ and solo trumpet, as a gift to the Worshipful Company of Marketors for performance at the Company’s Rededication Service on 15th April 2018. The performance was a World Premiere, and, although Tasoulla retains the copyright, the Anthem is available for both the Company and St Bride’s to perform in future whenever they wish. To hear the Anthem click here.

Read The Company's Award Winning Magazine Online

Download the latest editions of our publication, The Marketor, or view all previous editions here.

Installation Banquet at Drapers' Hall - Spring 2019 Marketor Magazine

Installation at Goldsmiths’ Hall - Summer 2018 Marketor Magazine

Bowden Charter Dinner - Winter 2017 Marketor Magazine

Our Musical Lord Mayor's Banquet - Autumn 2017 Marketor Magazine

Flavoursome Spring Lunch at Apothecaries' Hall - Summer 2017 Marketor Magazine

Great Britain, Great Brands - Spring 2017 Marketor Magazine

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