On this page we have included links to some of our reports and publications which may be of interest to marketing practitioners. Please observe any copyright notices and note that some files are several Megabytes in size.
At one of our Thought Leadership events, Professor Malcolm McDonald led a seminar entitled Ten Crucial Questions Boards are Asking their Marketing Professionals and the answers they should be giving. The presentation is attached (this PDF file is 1.6MB in size). The questions are also available in the form of a questionnaire.
Finally, we hope a Glossary of Marketing Terms will provide a useful reference guide and aide memory for many of the terms currently used in Marketing: