Professional Mentoring Programme - Case Study
“Jo's support has been and is invaluable. It's wonderful for senior marketers to know that there is support from the Worshipful Company of Marketers.” Lynley Myers, a member of the Chartered Institute of Marketing’s Levitt Group, said after a year being mentored by the Worshipful Company of Marketors’ Jo Edwards.
Though the CIM Levitt Group is only open to senior suitably qualified marketing people, Lynley heard about the Marketors’ Mentoring Scheme from Committee Chair Peter Rosenvinge at the Levitt Group AGM and decided to give it a go. There was just one form to fill in and Peter then made it clear that, following the initial matching process, she was free to say no after she and Jo had met for an initial, no-obligation chat in February 2019. The option to quietly step away was also available to mentor Jo, but both sides were up for it.
“Jo is all that is good, kind and positive as a mentor,” according to Lynley. “My journey over the past 15 months has been a tapestry of life-learning and the discovery of future direction. Jo has patiently supported me throughout. Perhaps some marketers may feel that having a mentor is only useful for colleagues early in their careers. I’d encourage them to rethink. This time with Jo has been invaluable. Her role as a critical friend offers me a board-level perspective. I welcome Jo’s ongoing support.
It looks like that support will continue, as Jo says: “It has been and continues to be, my pleasure to be able to assist Lynley in her career. I’m delighted she feels the support has been helpful and she deserves every success.”
If you feel you would benefit from being mentored through the Worshipful Company of Marketors Mentoring Programme, please contact Peter Rosenvinge on 07905 903403 or by email firstname.lastname@example.org .