As my time as Master is now almost over, I thought it would be appropriate to post a final blog summing up how things have gone in 2018.
Past Master Richard Christou
The fifth and final business lecture (The 2020 CMO – Making the Transition to 2020) was given by Roger Leek on 20th November 2018.
Marketing in the 21st Century
Guest Speaker Guy Daniels
Head of Corporate Marketing Europe, Cognizant
I continued to explore my theme on the challenges facing the ‘2020 CMO’ at our Cambridge conference held at the Cambridge Judge Business School - a fitting venue for stretching the mind.
On Thursday 11th October, the Worshipful Company of Marketors joined a selection of Livery guests and friends for our Annual City Lecture.
The fourth business lecture (The 2020 CMO – Leading Business Transformation) was given by Karl Weaver and Ruth Saunders.
Now that the 25th May has come and gone, I really felt I had to mark the event with some commentary on the General Data Protection Regulation (GDPR).
I have now held two more Business Lectures, and I feel it is about time I wrote a further blog to consolidate and summarise where we have got to in our journey to understand the challenges facing the 2020 CMO.
During my first month as Master, I have attended lunches, dinners and lectures, but what has most impressed me is that I am not alone in considering the impact of new technology on the various professions that are covered by th