Outreach marketing support project for Calibre Audio Library

The Marketors’ Outreach programme has been asked to deliver an Outreach marketing support project for Calibre Audio Library who provide free audio books for those who rely on this way of using books.

Calibre Audio Library (Calibre), formed in 1974, is a national charity based in Aylesbury that lends audio books to the visually impaired and those who have medical issues that make reading a problem. Calibre “believe in social inclusion and the wider benefits that reading brings, combating social isolation, increasing confidence and independence”. As part of this aim, they campaign with other groups to “support equality in disability and end discrimination.”

Calibre’s library includes some 11,000 unabridged titles that are available to its 13,000 members in the UK and abroad. In 2019 Calibre sent out over 460,000 audio books.

The Outreach project is focussed on advising Calibre’s marketing team on a longer term marketing strategy and a shorter term marketing plan. In the present COVID-19 circumstances, this should be a more than interesting marketing project. The Outreach project for Calibre Audio Library is being managed by Liveryman Philip Rothfield supported by Liveryman Richard Bernholt.

The Worshipful Company of Marketors’ Outreach Programme matches “good cause” organisations needing “pro bono” marketing support with one or more appropriate members of the Marketors, ranging from recent Freemen to Past Masters. Outreach’s professional management approach helps document, define and time limit the marketing support, delivers our members’ marketing expertise and helps the “good cause” organisation to make their own marketing improvements.

Many members of the Marketors based across the UK and elsewhere want to donate some personal time to help deliver some charitable marketing back into society. Outreach enables that activity. If you would like to help a good cause, regardless of where it is in the UK or overseas, please contact outreach@marketors.org

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