More events announced for Museum of Brands Professional Development Programme supported by The Marketors’ Trust

TrustPilot

Brand Trust in the Age of Distrust

18 November, 18:30pm – 21:00 / £26

Glenn Manoff, Senior VP Brand & Communications at Trustpilot, will talk about the role and dynamics of trust in the digital space and how it influences shopper behaviour and choice. This is a must-attend talk for all working in e-commerce and digital communications and is run in collaboration with the British Brands Group.

User Centricity with Mars

25 November, 18:30pm – 21:00 / £26

Deborah Madelaine, Senior Community Manager at Mars Inc will talk about how she and her team created a global movement called User Centricity as part of their digital transformation and how branding has been one of the keys to success.

A reminder also about the talk being given by Marketor Liveryman Professor Malcolm McDonald on The Role of Powerful Brands in Creating Shareholder Value

11 November, 18:30pm – 21:00 / £26

Malcolm McDonaldJoin Liveryman Professor Malcolm McDonald at this evening talk, as he discusses the crucial role of powerful brands in the creation of shareholder value, having taken account of the time value of money, the cost of capital and the risks associated with declared strategies which is the principal measure of commercial success.

For details on how to book for any of these events please go to the Members’ section of the website.

The Museum’s Professional Development Programme is supported by The Marketors’ Trust @marketors

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