City of London, 22 June, 2020 - The Worshipful Company of Marketors, also known as the Marketors’ Company, has created a free, post-Covid-19 marketing survival guide for struggling charities.
John Wheen, Chairman of the Outreach Committee, said: “With up to 10% of the UK’s 160,000 charities predicted to fail by the end of 2020 because of Covid-19 and its impact, how can trustees ensure continuing success? We have drawn up this free guide to provide some significant pointers and tips on how charities can revive their marketing and fundraising in the aftermath of this unprecedented crisis.”
The guide to pandemic recovery has been created by the Marketors’ Outreach Programme, working with its professional fundraising members. By following advice and hyperlinks for seven key funding streams, charities can strengthen their potential income and aid survival. They can also apply for pro bono charity marketing consultancy.
Areas covered in the guide include:
- Corporate supporters and sponsors
- Trustees and patrons
- Community fundraising
- Online donations
- Direct marketing
The digital Guide is free and available on-line now.
The Marketors’ Outreach Programme provides charitable and good causes across the UK with “pro bono” marketing consultancy delivered by volunteers. These Outreach projects can include helping to define and adapt an organisation’s marketing objectives, advising on all aspects of marketing, sharing ‘best practice’ and enabling skill transfers to individuals in the “client” organisation.
Outreach projects can include elements of strategic or tactical marketing planning, communications strategies, advising organisations on their own fundraising activities and creating or evolving a brand identity. No Outreach project is ever the same, the variety of organisations and their locations can be seen at https://www.marketors.org/charity/outreach/case-studies.
Update: The Charity Marketing Guide to Pandemic Recovery is now live. To view the guide, please click the button below.