Outreach Case Study: The Postal Museum

For every Outreach project there is a Marketors Outreach volunteer managing it, providing advice and some skills transfer, allowing the “good cause” people to do the marketing work themselves as defined in a previously agreed Outreach marketing brief. Each Outreach project also has a “good cause” allowing the Outreach programme to help Marketors deliver one of the Marketors’ four Aims, this Aim being “To give back both financially and in-kind”. There are many different “good cause” organisations that have been or are being provided with Outreach’s pro-bono marketing support. These range across the country from very small charities to surprisingly nationally known names who all need marketing advice for their “good cause”. The example described here is The Postal Museum.   

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