Awards for Marketing Excellence presented at Mansion House

For many years the Marketors have promoted excellence in marketing with awards for candidates whose work is likely to further excellence in marketing education and practice.

The Company advocates and promotes the concept of ‘Excellence in Marketing’ through the giving of Awards, specifically aimed at encouraging excellence in respect of marketing education and practice. Granting of Awards has long been regarded key to the Marketors professional, charitable and City role as a Livery Company.

On the 28th July the most recent Awards were presented in a ceremony at the Mansion House, London by the Master and Chairman of the Marketors’ Trust, John Hooper CBE . The presentation included postgraduate students from the following Institutions:

Cambridge University Judge Business School: Magda Hassan – The Lives of Micro-marketers: Why Do Some Differentiate Themselves from their Competitors More than Others?

Cranfield University: Ye (April) Liu – How does the Retail outlet influence brand acceptance?

Northumbria University: Camille Martins – An investigation into the next generation of consumers’ attitudes toward German car brands after viral advertising exposure.

Oxford Said Business School: Laurel Steinfield – Rethinking Materialism: A Question of Judgements and Enactment of Power.06

Queen Mary, University of London: Camilla Bass – Hawaiian Paradise: Investigating Paradisiacal Themes in Tourist Narratives of Hawaii.

University of Greenwich: Sebastian Leyer– The Influence of Schedule and Route Convenience on Customer Value of Airline Passengers.

University of Westminster: Edgar L.J Van der Ende – Risk-taking In Advertising By Marketing Executives During A Macroeconomic Contraction.07

Mike Jones Chair of the Awards Committee says “Our educational awards go from strength to strength and are now on a very competitive footing with more Business Schools submitting entries each year than we have Awards to distribute. This serves to raise the standards and the quality of the submitted entries really are excellent with one or two outstanding.This is exactly in line with the mission of the Marketors’ Trust who through the Awards Committee is committed to raising the standard of Marketing education within UK University Business Schools”.

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