Marketors invests in business leaders with new course funding

Earlier this year, with the support of the Marketors’ Trust, the Marketors launched a new opportunity for one of its Liverymen to attend the prestigious Oxford Advanced Management and Leadership Programme. The three-week residential course, offered by Oxford University’s Saïd Business School, is designed to expose experienced senior leaders to the latest thinking in general management and leadership practice, and help them to transform their own leadership approach to successfully deliver responsible, sustainable growth for their organisations.

Back in March, applications were invited from Liverymen that met the Saïd Business School’s criteria for programme admission and were interested in exploring this opportunity. The outstanding candidate had to demonstrate a progressive career, and have experience within senior level roles over at least a ten year period. A fundamental requirement was for the applicant to have the life-time potential to benefit from the expected career development that the programme would provide.

The applications were whittled down to a shortlist of four, and after being interviewed by representatives from the Marketors, successful businessman, Karl Weaver, was selected as the most deserving candidate.

Karl Weaver said: “During the interview I had to set out my case and explain the positive impact the course would have, not only on my own career, but for the Marketors and marketing in general. Having recently sold a business, changes were already happening for me. The advanced leadership perspective will be invaluable, and I expect the course to help me to be a more effective leader.”

Karl, who is currently the Chief Growth Officer for Dentsu Aegis Network UK & Ireland, has more than two decades of global experience in marketing effectiveness, having successfully built revenue streams for several businesses in this area. Most recently he was CEO of Data2Decisions, a business that grew to more than 150 people operating in different markets. In August 2012, Karl facilitated the sale of Data2Decisions to Dentsu Aegis Network to accelerate the scaling of the business as part of a wider group.

In his current role at Dentsu Aegis Network UK & Ireland, a business of more than 3,500 employees and 15 brands, Karl works across the businesses and functions to connect them and ensure that the combined offer meets clients’ needs now and in the future.

During his career, Karl has co-authored several award-winning papers including the Johnnie Walker IPA Effectiveness paper, which won Gold and Best International Multi-Market case as well as the Grand Prix. He has been an IPA judge, is an Advisor for the Cannes Effectiveness Lions, and has spoken on numerous platforms including Media 360, Measuring Advertising’s Performance and the Cannes Lions. Karl is also a mentor for the London Business School summer entrepreneurship’s scheme.

Karl continued: “I am not a traditional marketer. My background is quantitative and, for the last twenty years I have worked to demonstrate the impact of marketing in terms of financially-driven business metrics. The main motivation for me personally is to understand how far I can go and this course will help me to make any changes accordingly.”

“When I was awarded the funding for the course, I was both surprised and very pleased. I’m really looking forward to attending the programme – it is a significant investment from the Marketors and I’m conscious that it should be put to the best use.”

The Oxford Advanced Management and Leadership Programme takes place in October, with the Marketors’ Trust providing full teaching fees for Karl Weaver’s entire course. Over the past 30 years, the programme has already transformed the thinking and behaviour of thousands of experienced senior executives and leaders in organisations across the world.