The committee harnesses the considerable practical, academic and experiential knowledge within the Marketors. Our mission is to promote education and training In marketing, research, discussions and debate between our members, other Livery Companies, business leaders and the wider marketing profession.
An example of previous work is the partnership with the Worshipful Company of Stationers and Newspaper Makers and the Worshipful Company of Information Technologists to produce a seminar with notable speakers and with a specifically digital focus – an area of interest to all three Companies. The last three such seminars have been:
- 2014 “Can Companies Deal With a Social Media Onslaught?”
- 2012 “The Olympics and Social Media – Fools’ Gold or The Real Thing?”
- 2011 “How Do You Win in Today’s Digital World?”
The Marketors also commission the production of reports into matters of topical concern (see Reports and Publications).