The Museum of Brands has announced the first topics in its 2019 Professional Development Programme, which is being supported by The Marketors’ Trust
As we recently announced, The Marketors’ Trust is supporting the Museum of Brands’ Professional Development Programme for career marketers. The topics of the first few events for next year have now been published – see below.
A World Without Brands – Why It Would Never Work
21 January 2019; 6:30pm – 9:00pm / £29
Rory Sutherland, Vice Chairman of Ogilvy UK, shares his insights on the important role brands play in our everyday lives. Part of the Museum’s Can Marketing Save Lives? speaker series.
Neuroscience- Why Do People Buy?
4 February, 6:30pm – 9:00pm / £26
Sandra Murphy, Director of Neuroscience at Nielsen, will reveal how our subconscious thoughts influence consumer behaviour, and how this can be monitored by brands.
How Partnership Marketing Could be Used to Promote Public Health
21 February; 6:30pm – 9:00pm / £26
Jane Asscher, CEO and Founding Partner at creative agency 23red, explores the importance of collaboration in producing a successful public health campaign. Part of the Museum’s Public Health England series.
Leading the Time Out Brand’s Visual Identity
23 February, 6.30pm – 9.00pm / £19
Tom Hislop, Global Creative Director at Time Out Group, will share his experience of guiding Time Out’s visual identity in this informal interview-style session. Inspired by the Museum’s Time Out 50 exhibition.
How Healthy is Advertising?
7 March, 6:30pm – 9:00pm / £26
Tim Duffy, Chairman of M&C Saatchi, considers the state of the advertising industry in the world today. Part of the Museum’s Can Marketing Save Lives? speaker series.
For more details on how to book any of these events please go to the Members’ section of the website.
Liveryman Diana Tombs
The Marketors’ Trust