The Marketors’ Trust is delighted to continue its successful support of the Museum of Brands Professional Development Programme for 2020
The programme for the first six months is now available; please see below. All events run from 18:30 – 21:00 and cost £26; more details are available on the Museum of Brands website www.museumofbrands.com/talksandmasterclasses. For details on how to book, visit the Members’ section of the website.
20th January: Talk / How to Name Your Brand
Madelyn Postman, MD of Leidar UK and Jandan Aliss, Trade Mark Attorney, Head of Legal Practice, Nucleus IP, will share their insights about name creation, which they have gained over the past two decades.
17th February: Talk / LGBT+ Representation in the Media
Angus Wyatt, Channel 4, will explore LGBT+ representation in television and advertising and will also address Channel 4’s initiatives to improving inclusion and diversity, both on and off-screen.
24th February: Talk / Brand Storytelling with Story Cube
Michael Murdoch, The House, shares the Story Cube formula vital to ensuring businesses understand how to explain what they do and to become truly loved and successful.
7th April: Talk / #Censored: The Problems with Social Media Content Moderation
Dr Ysabel Gerrard, Lecturer in Digital Media and Society, University of Sheffield, discusses Facebook and Instagram’s recent policies restricting advertisements for weight loss and cosmetic surgery products.
27th April: Talk / Using Humour in Brand Communication
Chris Arning, stand-up comedian and semiotician, will dive into how and why humour works in the worlds of brands and branding, and how brands get humour right and wrong in campaigns
11th May: Talk / Decoding the Face to Unlock Audiences
Adrianne Carter, The Face Whisperer, explores the crucial role of facial expressions and emotionally engaging visuals in marketing.