This is a review of the first talk in the Museum’s 2019 professional development programme, which is being supported by the Marketors’ Trust.
21st January 2019: A World Without Branding
“The value of a brand lies in all the questions you no longer need to ask. There’s less brain activity when buying a known brand.”
“When we recognize it, we no longer need to think about it. We trust it. We choose a brand over another, there’s a need for competition because we make decisions based on which one presents less risk. If there’s no clear brand for a specific product, it’s impossible to make the decision.”
A few insights from Rory Sutherland, Vice Chairman of Ogilvy UK, who was at the Museum of Brands this Monday 21th January for his talk on the importance of brands, A World Without Branding – and Why It Would Never Work. With a full house of over 100 attendees including marketers from Thinkbox, Bacardi and UKTV, this was a captivating and lively event.
Brands like Coca-Cola, Redbull, Walkman, Jameson, Royal Mail and Tripadvisor were discussed during the talk and the very engaging Q&A. All things considered products are only as good as their brands. “Bad marketing can kill great products.”, Rory concluded.
The Museum’s professional development programme is kindly supported by The Marketors’ Trust @marketors
Keep in touch @museumofbrands