The Archive of Market and Social Research is a charity established in 2016 to provide a central source of historic marketing and research material from across the last 50+ years. Supported by The Market Research Society (although independent of it) and led by a Board of distinguished Trustees and a team of dedicated volunteers, it has rescued from oblivion major studies from a wide range of product fields, more than 600 books, journals and technical papers, plus research findings from leading research organisations including MORI, NOP, and the TGI among many others. Much of this material has been digitised and is freely available via the AMSR website at www.amsr.org.uk , while paper copies are stored under professionally managed conditions at The History of Advertising Trust.
This archive is of especial value to marketing and management academics, to students, social historians, researchers, and to marketing practitioners of all kinds. But to continue its valuable work in accumulating relevant material and making it freely accessible, it needs funding of £35,000 per year. The Marketors’ Trust believes this is a cause closely aligned with our charitable aims and decided to support it with a donation of £1,000.
Individual Members of the Company are also invited to support the archive either financially or by donating any material they have which may have historical value. More about this and about the archive generally may be found at www.amsr.org.uk.