Everyone - and especially marketing and communications professionals – is curious to know whether and how British political parties will harness the principles and practices of the 2008 Obama campaign in the forthcoming General Election. Who will have best delivered the classical communications requirements – relevance, attractiveness, simplicity and repetition? Will they have integrated new media with old and who best exploited the televised debates and the capabilities of Web 2 technologies?
Will Twitter or Facebook have had a material impact? Can anyone dispel the cynicism of the electorate, especially the young, about the political process? With the election on May 6th, our seminar will follow less than a fortnight later, giving the participants time to catch their breath and do some analysis of the outcome: what proved to be the banana skins and who handled their crises best?
Wine, soft drinks and excellent canapés will be served after a lively panel discussion. There will be ample, planned time for questions and contributions from the audience. While we won’t be discussing the party politics of the election, the marketing of the parties and of their policies will most certainly be under the microscope.
We are assembling a highly qualified panel to help our discussions and this currently includes:
Hamish Nicklin, Head of Google's UK Public Sector and Government team, a team that was newly created in December 2008. This team works closely with Government departments, the COI and their advertising agencies to develop innovative digital strategies around communications and web delivery.
Tom Chatfield, a senior editor at Prospect magazine. Tom is the author of "Fun Inc" (Virgin). He has a doctorate in literature and philosophy, and has written for the Times Literary Supplement, the New Statesman, Prospect, the Independent, the Observer and the Sunday Times, and speaks regularly on technology and the future of media.
Daljit Bhurji is described in PR Week’s PowerBook of the most influential people in PR as able to “predict online PR trends before they happen”. Daljit is a member of the IAB Social Media Council, helping to develop policy and standards for the UK’s digital sector. He runs Diffusion, the PR company behind the Diffusion Facebook & Politics research report.
This seminar has been made possible with the generous support of the University of Chicago Booth School of Business
Date/Time: Tuesday, 18th May 2010, 18.00 – 20.45 pm
Venue: The University of Chicago Booth School of Business, Woolgate Exchange, 25 Basinghall Street, London EC2V 5HA
Ticket Price: £34.50 per person, including VAT
Open to/Booking Status: Open to members and their guests/ Open
Booking Deadline: Monday 10th May 2010
Contact: Liveryman Simon Jacobs
See attached PDF for full details and Booking Form
