MARKETING PRACTICE
On this page we have included links to some of our reports and publications which may be of interest to marketing practitioners. Please observe any copyright notices and note that some files are several Megabytes in size.
- In February 2010 at one of our Think Tank events, Professor Malcolm McDonald led a seminar entitled Ten Crucial Questions Boards are Asking their Marketing Professionals and the answers they should be giving. The presentation is attached (this PDF file is 1.6MB in size). The questions are also available in the form of a questionnaire.
- Narrative reporting in company accounts has developed rapidly in response to requirements in ASB Reporting Standards and the Companies Act 2006. A Framework for Best Practice in Narrative Reporting for Company Annual Reports was produced to address this issue. (Please note this PDF file is 6.8MB in size). The publication is the result of work conducted over 3 years in London Business School Business Studies working in conjunction with the Think Tank of the Worshipful Company of Marketors and under the guidance of Senior Fellow Tim Ambler.
- The Operating and Financial Review (OFR) – a Checklist for Companies is the result of a London Business School MBA student study sponsored by the Worshipful Company of Marketors. It is a framework that enables companies to score compliance with OFR guidelines.
Finally, we hope a Glossary of Marketing Terms will provide a useful reference guide and aide memoire for many of the terms currently used in Marketing.
