Mercatura Adiuvat Omnes... Marketing Benefits Everyone
Worshipful Company of Marketors
AWARDS Awards
 
Reports and Publications
 
Click the titles below to download copies of papers that have received Marketors Awards. Please note the copyright notice on each document and that some files are several Megabytes in size.
 
 
Understanding the moderating role of the professional service encounter in consumer perceptions of health service risks

Dan Nunan’s PhD thesis nominated by Cranfield University and awarded a Marketors’ Open prize
(NB: this file is 4MB in size)

Marketing Law

Liveryman Gerry Brierley's paper on Marketing Law produced with the support of the Mais Bursary

Money and News Executive Summary

Research shows the impact of new technology on news production: commissioned by Reuters Institute for Journalism. See the Reuters Institute Report

Customer Retention

How companies use customer insight to drive customer acquisition, development and retention

Narrative Best Practice Framework

A framework for 'best practice' in narrative reporting (NB: this file is 6.8MB in size)

 
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