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FRENCH GRADUATE RECEIVES HONOUR FOR
RESEARCH INTO MARKETING LUXURY BRANDS
Celine Chhuon, age 25, from France has received an honour in the City of London to
mark the success and completion of her post-graduate research.. She was last year awarded
a bursary of £1,000 for her research project on Creating and Sustaining Customer Value for UK
Luxury Brands. The grant was made by the Marketors, the City livery company for
marketing professionals, one of whose aims is to encourage excellence in marketing.
Celine was formally presented with a Commemorative Certificate to honour her award, the resulting 3-months study and its outcome by the Master John Fisher at the Marketors’ dinner to the Lord Mayor, Alderman David Lewis at the Mansion House in the City of London (31st July 2008).
Cash Awards were made in 2007 to five selected post-graduates at UK universities to
facilitate research projects which met the objectives of the Marketors Awards Committee.
Presentations are being made as the completed submissions have been assessed and
reviewed.
Commenting on her grant, Mlle Chhuon said ‘The Worshipful Company of Marketors
enabled me to enlarge the scope of my research with their bursary. It has been a very
enriching experience which I hope will provide new insights for practitioners in the
field of luxury brands’.
The award was for Mlle. Chhuon’s research at Nottingham University Business School:
she had previously studied International Business (BA) and a Masters in Marketing at
ESC Rennes International School of Business. She has previously worked in export
management in Singapore and in trade marketing at Disneyland, Paris.
Celine is currently Project Manager, Singapore Airlines in France and her future plans are to
specialise in the marketing of luxury goods.
Celine Chhuon
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